Rupert Murdoch’s Information Corp pivots local weather change communication in Australia

Rupert Murdoch appears to be rethinking his technique on local weather change. His firm Information Corp — house to Fox Information and different conservative retailers around the globe — has lately rolled out an editorial marketing campaign in tabloids in Australia taking part in up the necessity to minimize world warming emissions by 2050.

The protection is a pointy flip for the Murdoch retailers, which for years have been peddlers of local weather denial. Critics aren’t satisfied Murdoch has turned a brand new leaf.

Host Robin Younger speaks with Gabi Mocatta. She’s a analysis fellow in local weather change communication on the College of Tasmania and a lecturer in journalism at Deakin College in Melbourne in Australia.

This story is a part of Overlaying Local weather Now, a challenge aimed toward strengthening the media’s give attention to the local weather disaster. WBUR is certainly one of 400+ information organizations which have dedicated to per week of heightened protection across the COP26 local weather summit in Glasgow. Try all our protection right here.

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